"approachability"
noun. \ˈfˈnd \ˈ-ˈbi-lˈ-tē\\
the attribute of being easy to meet or deal with.
Healthcare Is About Trust. Custom Photography Builds Trust.
- Patients like transparency, to know who you are, to put a face to a name.
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Words, without pictures, are boring.
The average user spends less than ten seconds looking at a website before deciding if it is trustworthy or sketchy.
That’s awfully fast. Custom photography allows you to control the first impression that your practice makes on potential patients.
There are few things more visually grating than bad stock photography. Don’t be the practice that uses the same photograph of the customer service representative wearing a headset and smiling. No one believes that she works for your practice.
You want your practice to stand out from the competition. You need your website to build trust. Custom photography builds that trust.
Why It Works
Far Sighted
We can all agree that cheap stock photography is bad for your brand. And quality stock gets expensive very quickly. You need a library of photography for your website and blog - that's what custom photography can get you. When we shoot a full day of photography, you start to build your image library.
It's Real
When you are starting your own practice or aquiring a practice, you want to start the relationship with new patients on the right foot. You want to keep it real. A person knows when a photo is fake, which sets off the experience on the wrong foot. They might be thinking, "what else is fake about this site?"
It's Unique
Your competitors all have access to the same stock photography options out there. There is a chance that they will end up with the same photo on their homepage as you. What does that tell the potential patient who is trying to decide between the two of you?
What Our Custom Photography Looks Like
Interested in Video Blogging?
Find Findability
the ease with which information contained on a website can be found, both from outside the web- site (using search engines and the like) and by users already on the website.
